Media agency “Media 1” wanted new clients. To get new clients they had to reach out to various CEO’s whose secretaries would screen their mail and throw out the mailings.
The challenge was to get through the secretary barrier. The insight was that the secretaries never opened letters apparently sent by the CEO himself / herself and returned as undelivered. So Media 1 sent letters to fake addresses e.g. to “H.E. Avyuser” in order to reach out to a CEO of a softdrink manufacturer.
These undeliverable letters were then returned to the alleged sender…
…found on the back of the envelope was the CEO’s name.
The enclosed letter explained how “Media 1” could reach anyone.
Out of 50 letters, they got 38 positive answers and 7 media pitch invitations.
Here are some business cards that due to their unique nature will make your jaws drop…
1) Broke Bike Alley Card 1
Got a flat tire? Wish you were closer to your friendly neighbourhood bike shop? Well, if that shop is Broke Bike Alley and you’ve got their business card, then what you’ve got there is a handy dandy tire patch!
2) Broke Bike Alley Card 2
Broke Bike Alley’s business cards help you help your bike. The follow-up to their tire patch business card, this card cum tool fits in your wallet and lets you adjust your bolts and spokes. And open your beer!
3) Dr. Kiprov’s cosmetic surgery
Via the use of two rubber inserts, this business card shows the effect Dr. Kiprov’s cosmetic surgery can have!
4) Sandra Martins Makeup
Rather than a conventional business card to offer the makeup services to the customer, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc.
5) TAM Cargo
Transforming the traditional business card into a funny and unusual object…a little box of transporting cargo.
6) MODhair Musical comb
MODhair is the Rome Rock ‘n Roll hair salon. They needed a groovy businesscard. This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb.
7) Norburn Model Aircraft Supply
Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model Aircraft Supply provides enthusiasts with the widest and best selection in British Columbia. Creating a unique business card, they printed and laser die cut balsa wood to form a small glider that was functional once assembled.