3D holograms are a great way to attract and engage consumers. Here, \u201c3D holograms\u201d refers to hologram-style displays that use animation to create a depth illusion in a physical setting. They can be quite effective if your brand is having trouble getting noticed or if your product\u2019s capabilities can best be described using images and animation.<\/p>\n
Though brands find it daunting to venture into this, there are still some brands out there bold enough to try it. Here are some nice examples.<\/p>\n
The strength of a hologram-style display is that it behaves like moving product theater. Because it behaves like moving product theater, it can stop people mid-walk, and it can compress a lot of \u201cshow, do not tell\u201d explanation into a few seconds. In retail aisles and brand events, it competes against the surrounding noise, not against other media placements.<\/p>\n
Extractable takeaway:<\/strong> Use depth and motion only when they reduce explanation time or make the core action instantly legible. If depth is not doing work, you are paying for novelty.<\/p>\n The real question is whether motion plus depth makes the story easier to grasp than a flat screen or static print. When the answer is yes, the format can earn attention fast.<\/p>\n This example shows how a hologram-style display can work as an in-store attention magnet. The content is pure visual storytelling, which makes it easy to understand at a glance and easy to remember later.<\/p>\nCoca Cola In-Store Display<\/h3>\n