{"id":4058,"date":"2011-03-23T12:30:37","date_gmt":"2011-03-23T07:30:37","guid":{"rendered":"https:\/\/www.ramble.sunmatrix.com\/?p=4058"},"modified":"2026-03-06T12:08:25","modified_gmt":"2026-03-06T11:08:25","slug":"flair-fashiontag","status":"publish","type":"post","link":"https:\/\/www.sunmatrix.com\/ramble\/flair-fashiontag\/","title":{"rendered":"Flair: Fashiontag"},"content":{"rendered":"<p>Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.<\/p>\n<p>This inspired agency Duval Guillaume to create a Flair Fashiontag Facebook app for Belgian women&#8217;s magazine Flair. In the app, instead of tagging people, you can tag people&#8217;s clothes or accessories and ask them where they got them.<\/p>\n<p>All fashiontags are displayed in a Facebook gallery, and the best are published in the weekly edition of Flair. This way there is constant interaction between the Facebook application and the magazine itself.<\/p>\n<iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cooAmLd2GoQ?fs=1&#038;playsinline=1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"fullscreen; encrypted-media; picture-in-picture; clipboard-write; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<h2>Turning social curiosity into a repeatable format<\/h2>\n<p>The mechanism is a simple swap. Replace social tagging of people with social tagging of products. A photo becomes a shoppable question. The owner of the outfit becomes the source. The magazine becomes the curator that elevates the best finds from feed to print.<\/p>\n<p>In fashion and lifestyle publishing, converting casual \u201cwhere did you get that\u201d moments into a structured loop is a practical way to keep community activity and editorial output feeding each other.<\/p>\n<p>The smart move here is to treat wardrobe curiosity as a content engine, not as a side effect of social chatter. The real question is how to turn that curiosity into a repeatable loop that helps readers in the moment and gives the magazine something worth curating.<\/p>\n<h2>Why it lands<\/h2>\n<p>This works because it formalizes a behavior that already exists. People already look at outfits, notice details, and ask friends for sources. Fashiontag simply gives that behavior a native interface and a public gallery, then adds a prestige layer by featuring the best tags in the weekly magazine.<\/p>\n<p><strong>Extractable takeaway:<\/strong> If your audience already asks each other for product sources, build a lightweight format that captures those questions in the moment and rewards the best contributions with visible amplification.<\/p>\n<h2>What to steal from Fashiontag<\/h2>\n<ul>\n<li><strong>Swap the object of attention:<\/strong> tag the item, not the person, when product discovery is the real intent.<\/li>\n<li><strong>Close the loop with curation:<\/strong> a gallery is useful. Editorial selection makes it aspirational.<\/li>\n<li><strong>Make participation low-friction:<\/strong> one tag, one question, one shareable output.<\/li>\n<li><strong>Bridge channels on purpose:<\/strong> use print, site, and social as a single system, not separate campaigns.<\/li>\n<li><strong>Protect the social contract:<\/strong> ensure the person in the photo is comfortable with tagging and featuring, especially when content moves into a magazine.<\/li>\n<\/ul>\n<hr \/>\n<h2>A few fast answers before you act<\/h2>\n<h3>What is Flair Fashiontag?<\/h3>\n<p>It is a Facebook app for Flair magazine that lets users tag clothes or accessories in photos and ask where those items were purchased.<\/p>\n<h3>What makes it different from normal photo tagging?<\/h3>\n<p>Normal tagging identifies people. Fashiontag identifies items. It turns fashion curiosity into a structured question-and-answer interaction.<\/p>\n<h3>How does the magazine benefit from the Facebook app?<\/h3>\n<p>The app creates a steady flow of wardrobe inspiration and real questions from readers. The magazine then curates and publishes the best tags, which reinforces participation.<\/p>\n<h3>Why is this a strong community mechanic?<\/h3>\n<p>Because it rewards helpfulness. People contribute sources and recommendations, and the gallery plus print selection turns that help into recognition.<\/p>\n<h3>What is the biggest risk in this format?<\/h3>\n<p>Consent and comfort. Tagging items in someone\u2019s photo can feel intrusive if the person did not opt in, especially if content can be featured publicly in print.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women. This inspired agency Duval Guillaume to create a Flair Fashiontag Facebook app for Belgian women&#8217;s magazine Flair. In the app, instead of tagging people, you can tag people&#8217;s clothes or accessories and &hellip; <a href=\"https:\/\/www.sunmatrix.com\/ramble\/flair-fashiontag\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Flair: Fashiontag<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Flair and Duval Guillaume built Fashiontag. A Facebook app that lets women tag clothes, ask where they\u2019re from, and feed the best finds back into the magazine.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"iawp_total_views":3,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[27,103,19],"tags":[28,433,1567,8882,8884,1577,1509,2042,1849,1568,534,1847,1848,8883,2596,8880,2149,8881,1846],"class_list":["post-4058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-power-of-online","category-social-media","tag-apps","tag-belgium","tag-branded-facebook-apps","tag-community-engagement","tag-digital-to-print","tag-duval-guillaume","tag-duval-guillaume-antwerpmodem","tag-facebook-app","tag-facebook-application","tag-facebook-apps","tag-fashion","tag-flair","tag-flair-fashiontag","tag-magazine-marketing","tag-social-commerce","tag-social-tagging","tag-user-generated-content","tag-wardrobe-inspiration","tag-womens-magazine"],"jetpack_featured_media_url":"https:\/\/www.sunmatrix.com\/ramble\/wp-content\/uploads\/flair_fashiontag.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgYpE1-13s","_links":{"self":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/4058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/comments?post=4058"}],"version-history":[{"count":15,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/4058\/revisions"}],"predecessor-version":[{"id":16782,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/4058\/revisions\/16782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/media\/15012"}],"wp:attachment":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/media?parent=4058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/categories?post=4058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/tags?post=4058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}