{"id":706,"date":"2009-11-12T09:50:08","date_gmt":"2009-11-12T04:20:08","guid":{"rendered":"https:\/\/www.ramble.sunmatrix.com\/?p=706"},"modified":"2026-02-24T17:34:46","modified_gmt":"2026-02-24T16:34:46","slug":"coca-cola-velcro-posters-for-grip-bottle","status":"publish","type":"post","link":"https:\/\/www.sunmatrix.com\/ramble\/coca-cola-velcro-posters-for-grip-bottle\/","title":{"rendered":"Coca-Cola: Velcro Posters for Grip Bottle"},"content":{"rendered":"<h2>A bus-shelter poster you can literally grip<\/h2>\n<p>Here is another cool innovation at the bus shelters. Coca-Cola has come up with a new Grip Bottle which has a better grip for holding. To let people know they printed posters with Velcro on them and placed them in bus shelters in Paris to make people interact with the grip.<\/p>\n<p>Here, \u201cinteract\u201d means a simple touch that demonstrates the grip benefit on the spot.<\/p>\n<p>The campaign was a big success as people were literally hooked on to the campaign and there was a 3.8% brand volume growth in France compared to 2007.<\/p>\n<p>The campaign was created by Marcel in Paris, France.<\/p>\n<iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Hf5JTIUjEcU?fs=1&#038;playsinline=1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"fullscreen; encrypted-media; picture-in-picture; clipboard-write; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<h2>The smartest part: the demo is the media<\/h2>\n<p>If the claim is \u201cbetter grip,\u201d then the fastest proof is to make you grip something. Velcro turns the poster into a hands-on argument.<\/p>\n<p>In European urban transit shelters, people wait close enough to the media that touch-based demos are possible.<\/p>\n<h2>Why it sticks in your head<\/h2>\n<p>Bus shelters give you time. And touch beats talk. You do not just read about the benefit. You feel it while you wait, which makes the proof harder to ignore.<\/p>\n<p>Extractable takeaway: If a benefit can be proven in one gesture, design the media so the gesture happens by default.<\/p>\n<h2>The business point<\/h2>\n<p>The real question is how to make a product claim self-evident in a few seconds.<\/p>\n<p>When the proof fits inside the medium, demonstrate the benefit instead of explaining it.<\/p>\n<p>Make the new Grip Bottle noticeable, and make the \u201cbetter grip\u201d benefit instantly understandable through interaction.<\/p>\n<h2>What to take from this<\/h2>\n<ul>\n<li><strong>Tactile benefits:<\/strong> When the benefit is tactile, communicate it through touch, not explanation.<\/li>\n<li><strong>High-dwell placements:<\/strong> Use high-dwell environments, meaning places where people naturally wait, to earn interaction, not just impressions.<\/li>\n<li><strong>Simple mechanics:<\/strong> Keep the mechanic, meaning the action you ask people to do, simple enough to repeat at scale.<\/li>\n<\/ul>\n<hr \/>\n<h2>A few fast answers before you act<\/h2>\n<h3>What was the Coca-Cola Grip Bottle campaign?<\/h3>\n<p>A bus-shelter activation in Paris promoting Coca-Cola\u2019s Grip Bottle by using Velcro posters that encouraged people to interact with the grip.<\/p>\n<h3>Where did the campaign run?<\/h3>\n<p>It was placed in bus shelters in Paris, France.<\/p>\n<h3>What outcome did the post cite?<\/h3>\n<p>The post cited a 3.8% brand volume growth in France compared to 2007.<\/p>\n<h3>Who created the campaign?<\/h3>\n<p>The post credits Marcel in Paris, France.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A bus-shelter poster you can literally grip Here is another cool innovation at the bus shelters. Coca-Cola has come up with a new Grip Bottle which has a better grip for holding. To let people know they printed posters with Velcro on them and placed them in bus shelters in Paris to make people interact &hellip; <a href=\"https:\/\/www.sunmatrix.com\/ramble\/coca-cola-velcro-posters-for-grip-bottle\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Coca-Cola: Velcro Posters for Grip Bottle<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":13254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Velcro bus-shelter posters in Paris let people feel Coca-Cola\u2019s Grip Bottle idea. 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