{"id":7552,"date":"2012-12-06T11:17:23","date_gmt":"2012-12-06T06:17:23","guid":{"rendered":"https:\/\/www.ramble.sunmatrix.com\/?p=7552"},"modified":"2026-03-06T18:51:57","modified_gmt":"2026-03-06T17:51:57","slug":"tic-tac-likes-matt","status":"publish","type":"post","link":"https:\/\/www.sunmatrix.com\/ramble\/tic-tac-likes-matt\/","title":{"rendered":"Tic Tac: Likes Matt"},"content":{"rendered":"<p>Tic Tac France recently reached one million fans on Facebook. To say thank you, they published a video where the CEO personally thanks the one millionth fan, Matt, with the message: \u201cIf you like us, Matt, we\u2019ll like you back\u201d.<\/p>\n<p>In the video, the whole company is totally obsessed with Matt, and his picture shows up everywhere. It is a simple, funny way to celebrate a milestone, and it is worth watching even if it is in French.<\/p>\n<iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hEQhiDsjq84?fs=1&#038;playsinline=1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"fullscreen; encrypted-media; picture-in-picture; clipboard-write; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<h2>A milestone video that turns one fan into the headline<\/h2>\n<p>The mechanism is playful personalization. Here, playful personalization means taking one real fan and making that person the center of the joke so the thank-you feels specific rather than generic. Instead of thanking \u201ceveryone\u201d, the brand picks one real milestone moment and builds a mini story around it, with the CEO as the voice of gratitude and the office as the exaggerated stage. That mechanism works because naming one person gives the audience a concrete character to remember and retell.<\/p>\n<p>In FMCG social media marketing, milestone celebrations work best when they feel genuinely personal rather than corporate.<\/p>\n<h2>Why it lands<\/h2>\n<p>This works because it converts an abstract number into a human. \u201cOne million fans\u201d is easy to scroll past. \u201cMatt\u201d is specific, memorable, and funny. The obsession gag also gives viewers a reason to share, because the content has a punchline, not just a thank-you line. This is the right way to celebrate a social milestone because it earns attention without sounding self-congratulatory.<\/p>\n<p><strong>Extractable takeaway:<\/strong> When you need to celebrate a community milestone, do not amplify the number. Personify the moment with one concrete protagonist, then build a simple story people can retell in one sentence.<\/p>\n<h2>What the brand is really doing<\/h2>\n<p>The real question is how to turn a milestone post into something people want to share, not something the brand wants to announce.<\/p>\n<p>The video is not only gratitude. It also signals attentiveness. The brand is implying that individual fans matter, and that the page is a place where recognition can happen, not just another broadcast channel.<\/p>\n<h2>What to borrow from this milestone format<\/h2>\n<ul>\n<li><strong>Make the milestone tangible.<\/strong> One named person beats a generic \u201cthanks everyone\u201d.<\/li>\n<li><strong>Use leadership sparingly.<\/strong> A CEO appearance can add weight when the message is short and human.<\/li>\n<li><strong>Build a repeatable format.<\/strong> You can repeat the pattern at future milestones without it feeling forced.<\/li>\n<li><strong>Give it a share trigger.<\/strong> A clear gag or twist increases forwarding and comments.<\/li>\n<\/ul>\n<hr \/>\n<h2>A few fast answers before you act<\/h2>\n<h3>What is \u201cTic Tac Likes Matt\u201d?<\/h3>\n<p>It is a Facebook milestone thank-you video where Tic Tac France celebrates one million fans by thanking \u201cMatt\u201d, the millionth fan, in a humorous, highly personalized way.<\/p>\n<h3>Why focus on one person instead of the whole community?<\/h3>\n<p>Because a single protagonist makes the milestone concrete and easier to remember, and it gives the audience a story to share.<\/p>\n<h3>What role does the CEO play in the idea?<\/h3>\n<p>The CEO acts as an authenticity cue. The message feels less like a standard post and more like a direct acknowledgment.<\/p>\n<h3>What is the main lesson for community teams?<\/h3>\n<p>Milestone posts should earn attention with a simple narrative device, not with bigger graphics or bigger numbers.<\/p>\n<h3>How could another brand adapt this?<\/h3>\n<p>Pick a real milestone moment, identify a specific \u201chero\u201d of that moment, and build a short, human thank-you story around them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tic Tac France recently reached one million fans on Facebook. To say thank you, they published a video where the CEO personally thanks the one millionth fan, Matt, with the message: \u201cIf you like us, Matt, we\u2019ll like you back\u201d. In the video, the whole company is totally obsessed with Matt, and his picture shows &hellip; <a href=\"https:\/\/www.sunmatrix.com\/ramble\/tic-tac-likes-matt\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Tic Tac: Likes Matt<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"To celebrate 1 million Facebook fans, Tic Tac France posts a thank-you video where the CEO and the whole company obsess over \u201cMatt\u201d, the millionth fan.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"iawp_total_views":1,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[27,19],"tags":[4949,9229,9230,9226,7,9224,220,4240,4241,9228,9225,6866,9227,3515,4242],"class_list":["post-7552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-social-media","tag-1-million-fans","tag-brand-video","tag-ceo-message","tag-community-management","tag-facebook","tag-ferrero","tag-france","tag-million-fans","tag-one-million-fans","tag-personalized-marketing","tag-social-media-milestone","tag-social-video","tag-thank-you-campaign","tag-tic-tac","tag-tic-tac-france"],"jetpack_featured_media_url":"https:\/\/www.sunmatrix.com\/ramble\/wp-content\/uploads\/like_matt.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgYpE1-1XO","_links":{"self":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/7552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/comments?post=7552"}],"version-history":[{"count":11,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/7552\/revisions"}],"predecessor-version":[{"id":16877,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/7552\/revisions\/16877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/media\/15351"}],"wp:attachment":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/media?parent=7552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/categories?post=7552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/tags?post=7552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}