{"id":8878,"date":"2013-08-14T10:06:29","date_gmt":"2013-08-14T05:06:29","guid":{"rendered":"https:\/\/www.ramble.sunmatrix.com\/?p=8878"},"modified":"2026-02-24T16:22:11","modified_gmt":"2026-02-24T15:22:11","slug":"coca-cola-personal-road","status":"publish","type":"post","link":"https:\/\/www.sunmatrix.com\/ramble\/coca-cola-personal-road\/","title":{"rendered":"Coca-Cola: Personal Road"},"content":{"rendered":"<p>Coca-Cola has an ongoing global campaign that allows consumers to personalise bottles and cans&#8230;<\/p>\n<p>The real question is how you extend a personalization promise beyond the package without turning it into a gimmick.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sunmatrix.com\/ramble\/wp-content\/uploads\/sunil_coke.jpg\" alt=\"Enjoy a Coke with Sunil\" width=\"850\" height=\"478\" class=\"alignnone size-full wp-image-13179\" srcset=\"https:\/\/www.sunmatrix.com\/ramble\/wp-content\/uploads\/sunil_coke.jpg 850w, https:\/\/www.sunmatrix.com\/ramble\/wp-content\/uploads\/sunil_coke-300x169.jpg 300w, https:\/\/www.sunmatrix.com\/ramble\/wp-content\/uploads\/sunil_coke-768x432.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Building on the success of this campaign Coca-Cola Israel decided to take the idea further with personalised billboards.<\/p>\n<p>A mobile app was developed where consumers could enter their name. Then using geo-fence technology, the Coca-Cola billboard displayed the name when it was approached. Geofencing here means the app detects when you enter a defined area around the billboard. The same trigger also sends a phone message, which is what makes the public moment feel personal and easy to share.<\/p>\n<p>In global consumer brands running mass-personalization campaigns, this kind of simple, location-triggered reveal is a clean way to turn a name into a real-world moment.<\/p>\n<p>Since its launch the app has reached 100,000 downloads and is currently ranked #1 in Israel&#8217;s app store.<\/p>\n<iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hiRQWhbw27k?fs=1&#038;playsinline=1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"fullscreen; encrypted-media; picture-in-picture; clipboard-write; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<h2>Why this extension makes sense<\/h2>\n<p>It keeps the original \u201cShare a Coke\u201d promise intact, then amplifies it with one visible surprise that is immediately confirmed on the device you are already holding.<\/p>\n<p><strong>Extractable takeaway:<\/strong> If you want personalization to stick, pair one unmistakably personal output people can see with one immediate confirmation they can keep.<\/p>\n<ul>\n<li><strong>It keeps the personalization promise.<\/strong> The name is not only on the package. It shows up in the world around you.<\/li>\n<li><strong>Location makes it feel \u201cfor me\u201d.<\/strong> The moment you approach the billboard, the experience becomes uniquely yours.<\/li>\n<li><strong>Mobile closes the loop.<\/strong> The phone notification confirms the moment and turns it into something you can share.<\/li>\n<\/ul>\n<h2>The reusable pattern<\/h2>\n<p>Start with a personalization mechanic people already understand. Then add a single \u201csurprise and confirm\u201d moment in the real world, powered by location and a simple mobile action.<\/p>\n<ul>\n<li><strong>Keep the input tiny.<\/strong> Ask for one thing, like a name, and make it obvious what happens next.<\/li>\n<li><strong>Make the output public and specific.<\/strong> Put the person\u2019s name somewhere they cannot miss in the real world.<\/li>\n<li><strong>Confirm on mobile.<\/strong> Send a message at the same moment so the experience is memorable and shareable.<\/li>\n<\/ul>\n<hr \/>\n<h2>A few fast answers before you act<\/h2>\n<h3>What is Coca-Cola \u201cPersonal Road\u201d?<\/h3>\n<p>It is a Coca-Cola Israel extension of the personalised-name campaign that uses a mobile app and geofencing so a billboard displays your name as you approach, and your phone notifies you.<\/p>\n<h3>How does the billboard know when to show a name?<\/h3>\n<p>The app uses geo-fence technology to detect proximity, then triggers the personalised billboard moment when the user approaches.<\/p>\n<h3>Why pair the billboard moment with a smartphone message?<\/h3>\n<p>The message confirms what just happened and makes it easy for the consumer to capture and share the experience.<\/p>\n<h3>What is the key takeaway for location-based campaigns?<\/h3>\n<p>Make the rule simple and the payoff instant: one input from the consumer, one visible personalised output, and one mobile confirmation that seals the memory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola has an ongoing global campaign that allows consumers to personalise bottles and cans&#8230; The real question is how you extend a personalization promise beyond the package without turning it into a gimmick. Building on the success of this campaign Coca-Cola Israel decided to take the idea further with personalised billboards. A mobile app was &hellip; <a href=\"https:\/\/www.sunmatrix.com\/ramble\/coca-cola-personal-road\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Coca-Cola: Personal Road<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":13178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Coca-Cola Israel extends the personalised-name idea to outdoor: a geofenced billboard shows your name as you approach, and your phone confirms it.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"iawp_total_views":2,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[59,90,27,13],"tags":[4682,1737,127,1070,4971,4970,7220,927,7221,4995,4137,6946,7131,5022,4973,3329,928,1058],"class_list":["post-8878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-emerging-trends","category-marketing-strategies","category-mobile","tag-app-downloads","tag-billboard","tag-coca-cola","tag-coca-cola-israel","tag-coca-cola-global-campaign","tag-gefen-team","tag-geofencing","tag-israel","tag-location-based-marketing","tag-mobile-app","tag-ooh","tag-outdoor-advertising","tag-personalisation","tag-personalised-bottles","tag-personalize-cans","tag-share-a-coke","tag-tel-aviv","tag-youtube"],"jetpack_shortlink":"https:\/\/wp.me\/pgYpE1-2jc","jetpack_featured_media_url":"https:\/\/www.sunmatrix.com\/ramble\/wp-content\/uploads\/coca_cola_personal_road.jpg","_links":{"self":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/8878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/comments?post=8878"}],"version-history":[{"count":15,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/8878\/revisions"}],"predecessor-version":[{"id":16116,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/8878\/revisions\/16116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/media\/13178"}],"wp:attachment":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/media?parent=8878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/categories?post=8878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/tags?post=8878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}