{"id":9098,"date":"2013-10-01T10:00:00","date_gmt":"2013-10-01T05:00:00","guid":{"rendered":"https:\/\/www.ramble.sunmatrix.com\/?p=9098"},"modified":"2026-02-24T12:54:16","modified_gmt":"2026-02-24T11:54:16","slug":"klik-chocolate-whatsapp-campaign","status":"publish","type":"post","link":"https:\/\/www.sunmatrix.com\/ramble\/klik-chocolate-whatsapp-campaign\/","title":{"rendered":"Klik Chocolate: WhatsApp campaign"},"content":{"rendered":"<p>A teen adds \u201cKlik Says\u201d to a WhatsApp group chat. The group receives playful instructions in a Simon Says-style format, and the game turns the chat into a shared, social challenge.<\/p>\n<iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Bcxm753Zjcg?fs=1&#038;playsinline=1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"fullscreen; encrypted-media; picture-in-picture; clipboard-write; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<h2>The move. Using WhatsApp without buying media<\/h2>\n<p>Klik is a chocolate snack in Israel that wants to increase brand engagement amongst its teen audience. It goes to WhatsApp, the #1 teen platform in Israel. Since WhatsApp does not offer any media inventory, Klik and its agency Great Interactive build a format that works inside the product. A WhatsApp version of Simon Says. Here, \u201cmedia inventory\u201d means paid ad placements you can buy inside the app.<\/p>\n<p>The real question is how to earn repeat participation on a platform where you cannot buy attention. Treat WhatsApp as a product surface, not a media channel, and design a mechanic people can play together.<\/p>\n<h2>How it works. One phone number, many groups<\/h2>\n<ul>\n<li>Klik publishes a dedicated phone number on its Facebook page.<\/li>\n<li>Fans add Klik to their WhatsApp groups.<\/li>\n<li>Once added, Klik runs the \u201cKlik Says\u201d game by sending tasks and prompts designed for teens to complete and share in the group.<\/li>\n<\/ul>\n<p>In consumer brands trying to reach teens in messaging-first markets, the unit of design is the group chat, not the feed.<\/p>\n<h2>Results. Participation and completion<\/h2>\n<p>Over 2000 teens participate in the Klik Says game, and 91% of them complete the provided tasks.<\/p>\n<h2>Why this pattern travels<\/h2>\n<p>This is a clean example of engagement design when the platform offers no traditional inventory. The brand does not \u201cadvertise\u201d inside WhatsApp. It behaves like a participant with a repeatable game mechanic, shaped around the social unit that matters. The group chat. Because the mechanic arrives as a chat participant and plays in the same thread as everyone else, it fits the social rules of the group.<\/p>\n<p><strong>Extractable takeaway:<\/strong> When you cannot buy placements, build a repeatable mechanic that shows up as a native participant in the user\u2019s existing social unit, then let the group do the distribution for you.<\/p>\n<h2>Moves to borrow for messaging-first platforms<\/h2>\n<ul>\n<li><strong>Design for the group.<\/strong> Make the mechanic playable in a shared thread, not as a one-to-one brand broadcast.<\/li>\n<li><strong>Enter as a participant.<\/strong> Use a bot or number that behaves like a member of the chat, with a consistent role and loop.<\/li>\n<li><strong>Keep the loop simple.<\/strong> Prompts, responses, and completion should be obvious without onboarding.<\/li>\n<li><strong>Make sharing the default.<\/strong> Structure tasks so completion naturally creates something the group wants to react to.<\/li>\n<\/ul>\n<hr \/>\n<h2>A few fast answers before you act<\/h2>\n<h3>What is the Klik WhatsApp campaign?<\/h3>\n<p>A teen engagement campaign in Israel that turns WhatsApp group chats into a Simon Says-style game called \u201cKlik Says\u201d.<\/p>\n<h3>Why does WhatsApp matter here?<\/h3>\n<p>It is positioned here as the #1 teen platform in Israel, and it is where teen group behavior already happens.<\/p>\n<h3>How does Klik enter the experience?<\/h3>\n<p>Via a dedicated phone number shared on Facebook, which teens add to their WhatsApp groups.<\/p>\n<h3>What is the core mechanic?<\/h3>\n<p>A task-and-prompt loop, structured like Simon Says, that groups can complete together.<\/p>\n<h3>What are the reported results?<\/h3>\n<p>Over 2000 participants, with 91% completing the tasks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A teen adds \u201cKlik Says\u201d to a WhatsApp group chat. The group receives playful instructions in a Simon Says-style format, and the game turns the chat into a shared, social challenge. The move. Using WhatsApp without buying media Klik is a chocolate snack in Israel that wants to increase brand engagement amongst its teen audience. &hellip; <a href=\"https:\/\/www.sunmatrix.com\/ramble\/klik-chocolate-whatsapp-campaign\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Klik Chocolate: WhatsApp campaign<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"Klik in Israel turns WhatsApp into a Simon Says game for teens. With no media inventory, it uses group chats to drive engagement and completion.","_seopress_robots_index":"","iawp_total_views":2,"footnotes":""},"categories":[27,13],"tags":[7062,5132,5133,927,5131,6838,7063,137,7061,928,5134],"class_list":["post-9098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-mobile","tag-brand-engagement","tag-chocolate-snack","tag-great-interactive","tag-israel","tag-klik","tag-mobile-marketing","tag-simon-says","tag-social-media-marketing","tag-teen-marketing","tag-tel-aviv","tag-whatsapp-campaign"],"jetpack_featured_media_url":"https:\/\/www.sunmatrix.com\/ramble\/wp-content\/uploads\/klik_says.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgYpE1-2mK","_links":{"self":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/9098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/comments?post=9098"}],"version-history":[{"count":5,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/9098\/revisions"}],"predecessor-version":[{"id":16058,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/posts\/9098\/revisions\/16058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/media\/12695"}],"wp:attachment":[{"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/media?parent=9098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/categories?post=9098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sunmatrix.com\/ramble\/wp-json\/wp\/v2\/tags?post=9098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}