Honey-bee populations are mysteriously dwindling worldwide. In England, the Banrock Station winery created the “world’s first ad with live bees” to call attention to the problem. They used queen-bee pheromones to attract a giant swarm of bees—as many as 100,000, from a nearby honey farm to spell out an “SOS” message on a billboard.
To add to that Banrock Station winery also donated 5p to the honey-bee cause for every bottle sold.