Over the years we have seen many advertisers trying to hack, mock or leverage their competitors ads. In Brazil, Burger King with the help of ad agency David SP used augmented realtiy to burn their competitors ads via their consumers mobile phones while rewarding the participating consumer with a free Whopper.
Burger King is expecting to give away 500,000 Whoppers through this promotion, so that more and more people use their Burger King Express service which lets customers pre-order food for pickup.
Pizza Hut is the official pizza of the NCAA, a men’s basketball tournament known informally as March Madness and played each spring in the United States.
For last years tournament Pizza Hut created the world’s first shoe that ordered a pizza. Now to celeberate their second year as the official pizza of the NCAA, Pizza Hut, Droga5 and the Shoe Surgeon launched Pie Tops II, a limited-edition high top shoes that not only utilized your geolocation to order the current Pizza Hut deal at the press of a button, but also allowed users to pause the game while they received their delivery.
A TV ad has also been released to highlight the new pause feature of these newly relaunched Pie Top shoes…
Iceland has recently launched a new tourism campaign which via a catchy karaoke song called “The A-Ö of Iceland”, challenges tourists to get to grips with its notoriously difficult-to-learn language. Working through the 32 letters of the Icelandic alphabet, the song covers common words and phrases in the language.
Performed by Icelandic comedian Steindi Jr, the song, The A-Ö of Iceland, helps teach the difference between a torfbær (turf house) and a bílaleigubíll (hire car) and why you should always remember to take your sundskýla (trunks) to the sundlaugar (swimming pool).
The Iceland tourist board has also released the below video of tourists attempting to sing along…
In 2016, Kraft commissioned a consumer and shopper research to understand consumer usage of Heinz beans and spaghetti. The research showed that Australians are now looking for ideal can sizes to suit different occasions.
So to help launch four new sizes of its Heinz baked bean cans, Kraft created a three-minute life narrative of Geoff, a man addicted to beans, and his future wife in the spaghetti department. Watch the film to see how Geoff came to invent the range of can sizes perfect for every Aussie.
Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects those in late life. But the disease can actually affect people as young as 40. There are over 40,000 people under 65 living with dementia in the UK.
So to educate the younger audience about the effects of Alzheimer’s, Alzheimer’s Research UK partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard hitting insight into the daily struggles people suffering from Alzheimer’s have to face.
Qantas, Australia’s national airline, wanted to find a new way to inspire travel within its increasingly younger audience.
Their research showed that tips from friends and colleagues were the highest driver for people choosing their next holiday. So they developed “The Qantas Out of Office Travelogue”, a unique out of office reply powered by the users Instagram photos.
This unique use of Instagram’s API, transformed mundane out of office emails into a personalised Travelogue that inspired travel, and incentivised recipients to book flights directly from the email.
As a result, users created over 10,000 Out of Office Travelogues which in turn generated 100 million media impressions (worldwide) for Qantas.
Many people think they know the taste of Coke Zero, but they actually don’t. So Ogilvy & Mather created a campaign for Coke Zero that viewers could literally drink, irrespective of whether it was on a billboard, tv, print, or radio.
By simply “Shazaming” the ads, viewers could see Coke Zero pouring in on the screen of their smartphones, filling a glass, which then ended up into an actual free Coke Zero coupon that could be redeemed at select retail stores across the US.
Then in 2015, they decided to target people a little closer to home i.e. the stressed urban commuters in a Zurich train station. This time they used an interactive display featuring a genuine Graubünden mountain man who could see and talk to those who walk past. Passersby who interacted with the mountain man were offered an all expense paid trip to Vrin, a mountain village in the Lumnezia Valley. The only catch being, that they needed to drop everything and jump onto the train leaving from the next platform.
To promote the new season of The Noite (a show hosted by one of Brasil’s most popular comedian), Publicis Brasil came up with a new button on YouTube. For the first time they created a campaign where people could choose between a “Skip Ad” and “Troll this ad” button. This tweak to the YouTube pre-roll ads resulted in 4 times more video views for the campaign.
To promote the Quebec City Magic Festival, agency lg2 created a poster that featured a magicians hat. The message on it was however hidden from the naked eye with the help of an invisilble ink. Curious passersby who took pictures of the poster using their cell phone (flash on) unlocked the message. A lucky few even got a free ticket for the festival’s closing show.