Ramble by Sunil Bahl @SunMatrix
5Sep/17Off

A Can Size for Every Aussie

In 2016, Kraft commissioned a consumer and shopper research to understand consumer usage of Heinz beans and spaghetti. The research showed that Australians are now looking for ideal can sizes to suit different occasions.

So to help launch four new sizes of its Heinz baked bean cans, Kraft created a three-minute life narrative of Geoff, a man addicted to beans, and his future wife in the spaghetti department. Watch the film to see how Geoff came to invent the range of can sizes perfect for every Aussie.

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29Aug/17Off

The Gyro Monorail

It is pretty clear that we won't be zipping around in flying cars anytime soon. So how exactly are modern cities going to solve their problem of public transportation as populations continue to grow? Turkish Engineering firm Dahir Insaat believes it has the answer. The company, and chief inventor Dahir Semenov, believe gyroscope-equipped vehicles are the answer...

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Filed under: Concepts Comments Off
16Jun/17Off

The Moby Mart

The Moby Mart is set to turn every parking space in the world into a new 24-hour store. About the size of a small bus, the store carries a selection of everyday products like snacks, meals, basic groceries, and even shoes. To use the store, you have to download an app, register as a customer and use your smartphone to unlock the doors.

The store is currently undergoing trials in Shanghai, thanks to a collaborative effort between Swedish startup named Wheelys Inc and China's Hefei University. For now, the trial prototype is stationery i.e. based permanently in a carpark. But the company says that it is currently working with tech companies to develop its self-driving technology as seen in the below video.

For more information visit www.themobymart.com.

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19May/17Off

The Day Shazam Forgot

Most people think that memory loss, one of the main symptoms of Alzheimer's disease, only affects those in late life. But the disease can actually affect people as young as 40. There are over 40,000 people under 65 living with dementia in the UK.

So to educate the younger audience about the effects of Alzheimer's, Alzheimer’s Research UK partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard hitting insight into the daily struggles people suffering from Alzheimer's have to face.

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15May/17Off

The Animated Print Ad

Kitchen appliances manufacturer Miele has created a two in one induction hob that prevents thick air from collecting in the kitchen by sucking the air downwards.

To demonstrate this technical innovation, McCann Germany created a print ad that when exposed to light simulated the two in one promise of Miele’s induction hub.

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