Ramble by Sunil Bahl @SunMatrix
16Jun/17Off

The Moby Mart

The Moby Mart is set to turn every parking space in the world into a new 24-hour store. About the size of a small bus, the store carries a selection of everyday products like snacks, meals, basic groceries, and even shoes. To use the store, you have to download an app, register as a customer and use your smartphone to unlock the doors.

The store is currently undergoing trials in Shanghai, thanks to a collaborative effort between Swedish startup named Wheelys Inc and China's Hefei University. For now, the trial prototype is stationery i.e. based permanently in a carpark. But the company says that it is currently working with tech companies to develop its self-driving technology as seen in the below video.

For more information visit www.themobymart.com.

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19May/17Off

The Day Shazam Forgot

Most people think that memory loss, one of the main symptoms of Alzheimer's disease, only affects those in late life. But the disease can actually affect people as young as 40. There are over 40,000 people under 65 living with dementia in the UK.

So to educate the younger audience about the effects of Alzheimer's, Alzheimer’s Research UK partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard hitting insight into the daily struggles people suffering from Alzheimer's have to face.

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15May/17Off

The Animated Print Ad

Kitchen appliances manufacturer Miele has created a two in one induction hob that prevents thick air from collecting in the kitchen by sucking the air downwards.

To demonstrate this technical innovation, McCann Germany created a print ad that when exposed to light simulated the two in one promise of Miele’s induction hub.

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10May/17Off

The intelligent car from Mercedes-Benz

Mercedes-Benz has recently announced that all of its 2016 and 2017 vehicles in the US would now be able to connect with both Amazon and Google’s digital voice assistants.

With the help of this integration Mercedes owners can now instruct their Amazon Echo or Google Home to remotely start or lock their vehicles, as well as send addresses to their in-car navigation system. The video below however shows Mercedes-Benz creating an intelligent ecosystem around its cars with the help of cutting-edge technology.

Mercedes isn't the first automaker to recognise the potential of artificially intelligent
third party digital voice assistants. At CES earlier this year, Ford unveiled its plan to roll out Alexa-equipped vehicles. Around the same time, Hyundai announced a new partnership with Google to add voice control through the Google Home.

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8May/17Off

Qantas Out Of Office Travelogue

Qantas, Australia's national airline, wanted to find a new way to inspire travel within its increasingly younger audience.

Their research showed that tips from friends and colleagues were the highest driver for people choosing their next holiday. So they developed "The Qantas Out of Office Travelogue", a unique out of office reply powered by the users Instagram photos.

This unique use of Instagram's API, transformed mundane out of office emails into a personalised Travelogue that inspired travel, and incentivised recipients to book flights directly from the email.

As a result, users created over 10,000 Out of Office Travelogues which in turn generated 100 million media impressions (worldwide) for Qantas.

For more infos visit www.qantasoutofoffice.com.

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