Ramble by Sunil Bahl @SunMatrix
10Apr/17Off

Ford Max Motor Dreams

For many new parents, there is only one guaranteed solution to putting their baby down at the end of the day – a night-time drive that soothes, calms and eventually helps the little one nod off.

To help, Ford Spain has developed a cot that could simulate – in the comfort of your own home – the motion, engine noise, and even the street lighting of those night‑time drives. To all appearances a regular cot, the Max Motor Dreams, comes to life using a smartphone app. This enables it to record and then reproduce the comforting movement, lights and sounds of a particular journey.

For now, the Max Motor Dreams is a one-off pilot. But following numerous enquiries, the company is considering putting the unique cot into full‑scale production.

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20Feb/17Off

Jaguar launches in-car cashless fuel payment

In a world-first, Jaguar and Land Rover owners can now pay for their fuel via the touchscreen of their car at Shell service stations. Rather than paying at the pump or queuing to pay in the shop, installing the Shell app via InControl means drivers can simply drive up to any pump at participating Shell service stations, select how much fuel they require and pay with PayPal or Apple Pay on the vehicle's touchscreen.

For more details visit http://bit.ly/2lOZfcC.

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7Feb/17Off

Tostitos Party Safe Bag

According to the US National Highway Traffic Safety Administration, 45 people were killed in drunk driving crashes on Super Bowl Sunday 2015. This was nearly half of all traffic fatalities that day. So for the 2017 Super Bowl Sunday, Tostitos launched a limited-edition "Party Safe" bag that could tell when you've been drinking, and then assist you to get home safely from the party.

The special bag was created by Goodby Silverstein & Partners and came equipped with a sensor that was connected to a microcontroller calibrated to detect traces of alcohol on a person's breath. If any alcohol was detected, the sensor would turn red and form the image of a steering wheel. The bag of chips would also give the user a $10 off Uber code along with a "Don’t drink and drive" message. Users with a NFC enabled smartphone could also tap the bag to call for an Uber.

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9Jan/17Off

The world’s first emotionally powered store

To help tackle the stress of Christmas present-buying, eBay with the help of American technology firm Lightwave, opened a pop-up store in central London that aimed to inspire shoppers to reconnect with the emotional spirit of giving. By using intelligent bio-analytic technology and facial coding, eBay recorded which products provoked the strongest feelings of giving. Then through personalised emotion reports they suggested the gift that stirred the most feeling.

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6Jan/17Off

KLM’s Bonding Buffet

Airports can be lonely places, but Christmas is all about being together. So this past Christmas, KLM created the Bonding Buffet, a table with a Christmas dinner on top of it, towering 4.5 metres in the air. To get it down, travellers needed to work together. By sitting on any stool around the table, they could bring it down a little bit. When every seat was taken, the table was fully lowered and dinner could start.

As a result, people from over 20 different countries bonded with each other and the table brought some much needed Christmas spirit to a busy airport.

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