Ramble by Sunil Bahl @SunMatrix
7Feb/17Off

Tostitos Party Safe Bag

According to the US National Highway Traffic Safety Administration, 45 people were killed in drunk driving crashes on Super Bowl Sunday 2015. This was nearly half of all traffic fatalities that day. So for the 2017 Super Bowl Sunday, Tostitos launched a limited-edition "Party Safe" bag that could tell when you've been drinking, and then assist you to get home safely from the party.

The special bag was created by Goodby Silverstein & Partners and came equipped with a sensor that was connected to a microcontroller calibrated to detect traces of alcohol on a person's breath. If any alcohol was detected, the sensor would turn red and form the image of a steering wheel. The bag of chips would also give the user a $10 off Uber code along with a "Don’t drink and drive" message. Users with a NFC enabled smartphone could also tap the bag to call for an Uber.

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9Jan/17Off

The world’s first emotionally powered store

To help tackle the stress of Christmas present-buying, eBay with the help of American technology firm Lightwave, opened a pop-up store in central London that aimed to inspire shoppers to reconnect with the emotional spirit of giving. By using intelligent bio-analytic technology and facial coding, eBay recorded which products provoked the strongest feelings of giving. Then through personalised emotion reports they suggested the gift that stirred the most feeling.

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6Jan/17Off

KLM’s Bonding Buffet

Airports can be lonely places, but Christmas is all about being together. So this past Christmas, KLM created the Bonding Buffet, a table with a Christmas dinner on top of it, towering 4.5 metres in the air. To get it down, travellers needed to work together. By sitting on any stool around the table, they could bring it down a little bit. When every seat was taken, the table was fully lowered and dinner could start.

As a result, people from over 20 different countries bonded with each other and the table brought some much needed Christmas spirit to a busy airport.

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20Dec/16Off

Gatebox: The Virtual Home Robot

Move over Alexa, Siri and Cortana. Gatebox is set to be the worlds first virtual home robot. Gatebox's first character, "Azuma Hikari" is a fully interactive holographic girl, who at her most basic can control your smart home equipment. Additionally, she can recognize your face and your voice, and is designed to be a companion who can wake you up in the morning, fill you in on your day's activities, remind you of things to remember, and even welcome you back when you return home from work.

Gatebox is currently availble for pre-order to customers who speak Japanese in Japan and USA for around $2,600 per unit. For more details visit gatebox.ai.

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16Dec/16Off

Burger King Truckvertising

Due to strict laws, 13,000km of the German motorway network is ad-free. So to convince truckers in Germany to buy freshly grilled Whoppers, Burger King with their agency Grabarz & Partner created ads that only the truckers could see. The ads were place on the roof of multiple cars that then took turns overtaking the truckers.

--> "Hey, you up there!"
--> "You look hungry!"
--> "Why don't you try out the Whopper?"
--> "Fresh and flame grilled"

Once the first few cars got the truckers attention, the remainder then guided the truckers to the next Burger King.

--> "If yes, then wink"
--> "Follow me to Burger King"

As a result many truckers gave into their temptation and followed the cars to the next XXL Burger King Drive-In.

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