Ramble by Sunil Bahl @SunMatrix
13Oct/17Off

The hardest karaoke song in the world

Iceland has recently launched a new tourism campaign which via a catchy karaoke song called "The A-Ö of Iceland", challenges tourists to get to grips with its notoriously difficult-to-learn language. Working through the 32 letters of the Icelandic alphabet, the song covers common words and phrases in the language.

Performed by Icelandic comedian Steindi Jr, the song, The A-Ö of Iceland, helps teach the difference between a torfbær (turf house) and a bílaleigubíll (hire car) and why you should always remember to take your sundskýla (trunks) to the sundlaugar (swimming pool).

The Iceland tourist board has also released the below video of tourists attempting to sing along...

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25Sep/17Off

The Nike NBA Connected Jersey

To provide a radical new fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey, that via an iOS NikeConnect app provides the wearer an all-access pass into the world of their favorite team and players.

To enable this new exprience each adult-sized Nike NBA Connected Jersey will now come with an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players favorite music playlists – all on the jersey owner's mobile device. Additionally during the season, a wealth of exclusive offers and experiences will also bring fans closer to the game they love.

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5Sep/17Off

A Can Size for Every Aussie

In 2016, Kraft commissioned a consumer and shopper research to understand consumer usage of Heinz beans and spaghetti. The research showed that Australians are now looking for ideal can sizes to suit different occasions.

So to help launch four new sizes of its Heinz baked bean cans, Kraft created a three-minute life narrative of Geoff, a man addicted to beans, and his future wife in the spaghetti department. Watch the film to see how Geoff came to invent the range of can sizes perfect for every Aussie.

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29Aug/17Off

The Gyro Monorail

It is pretty clear that we won't be zipping around in flying cars anytime soon. So how exactly are modern cities going to solve their problem of public transportation as populations continue to grow? Turkish Engineering firm Dahir Insaat believes it has the answer. The company, and chief inventor Dahir Semenov, believe gyroscope-equipped vehicles are the answer...

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Filed under: Concepts Comments Off
16Jun/17Off

The Moby Mart

The Moby Mart is set to turn every parking space in the world into a new 24-hour store. About the size of a small bus, the store carries a selection of everyday products like snacks, meals, basic groceries, and even shoes. To use the store, you have to download an app, register as a customer and use your smartphone to unlock the doors.

The store is currently undergoing trials in Shanghai, thanks to a collaborative effort between Swedish startup named Wheelys Inc and China's Hefei University. For now, the trial prototype is stationery i.e. based permanently in a carpark. But the company says that it is currently working with tech companies to develop its self-driving technology as seen in the below video.

For more information visit www.themobymart.com.

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