At CES 2012, Samsung unveils a “transparent” window screen called Samsung Smart Window. The effect feels instantly familiar. It brings the Minority Report interface fantasy straight into the real world.
The point. A window that is also a screen
Samsung Smart Window frames the display as a surface you can look through and look at. A transparent screen that turns the idea of a “window” into an interface.
What Samsung signals next
Samsung positions the Smart Window as moving toward mass production, with availability expected soon.
A few fast answers before you act
What is Samsung Smart Window?
A transparent display concept unveiled by Samsung at CES, positioned as a window-like screen.
What does it evoke culturally?
A Minority Report style interface experience, where the screen feels like a transparent surface in the real world.
Where is it introduced?
At CES, the consumer technology trade show.
What is the key value of the concept?
It makes the display feel less like a device and more like an architectural surface.
What is the stated next step?
Movement toward mass production and near-term availability.