Each week in New Zealand, five families are told the devastating news that someone they love, is someone they will never see again. Their families don’t just lose a loved one. They lose everything that person could have become.
So as part of National Road Safety Week, Brake (a road safety charity) partnered with ad agency Y&R New Zealand to create a highly emotional and impactful campaign encouraging New Zealanders to think about the potential life-long cost of their decisions on the road.
Five families from around the country volunteered to be part of the project. Each family worked with a forensic age progression specialist and the digital artists at Weta Digital, to help create an individual portrait of what their child would look like today if he/she was still alive.
For more visit www.livingmemories.org.nz.