The quality of roads is an eternal problem in Yekaterinburg, the fourth largest city of Russia. A local news website Ura.ru therefore decided to pressure the local politicians to do something about the quality of the roads. So one night with the help of ad agency Voskhod, they drew the faces of the governor, the mayor and the vice-mayor on three potholes in the city center. Next day the news about the caricatures became a sensation and with the intense PR around them the politicians could no longer sit idle…