The world’s first emotionally powered store

To help tackle the stress of Christmas present-buying, eBay with the help of American technology firm Lightwave, opened a pop-up store in central London that aimed to inspire shoppers to reconnect with the emotional spirit of giving. By using intelligent bio-analytic technology and facial coding, eBay recorded which products provoked the strongest feelings of giving. Then through personalised emotion reports they suggested the gift that stirred the most feeling.

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KLM’s Bonding Buffet

Airports can be lonely places, but Christmas is all about being together. So this past Christmas, KLM created the Bonding Buffet, a table with a Christmas dinner on top of it, towering 4.5 metres in the air. To get it down, travellers needed to work together. By sitting on any stool around the table, they could bring it down a little bit. When every seat was taken, the table was fully lowered and dinner could start.

As a result, people from over 20 different countries bonded with each other and the table brought some much needed Christmas spirit to a busy airport.

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100% Real Virtual Reality

To launch Old Irish, a new craft beer with a unique Irish recipe in Georgia, ad agency Leavingstone came up with the idea to give the people in the streets of Tbilisi a virtual tour of Ireland. While the people were busy exploring the Irish nature, streets of Dublin and a typical Irish bar virtually, they quietly brought the whole virtual reality Irish bar experience out into the real world. The results…

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The Village Telephone

The mountain village of Tschlin has the reputation of being the quietest place in Switzerland. In fact, things are so quiet that when the telephone in the village square rings, you can hear it in every corner of the village.

In a clever marketing stunt to drive tourism to the village, Graubünden Tourism along with ad agency Jung von Matt started giving out the village telephone number online. Anyone who called the village number between 10am and 8pm would be greeted by one of the village residents. If the phone call went unanswered the caller would win one of the many prizes (free stay, dinner, t-shirts etc) on offer.

To prove that no one was sitting next to the phone, they setup a live feed of the phone at the campaign microsite www.dorftelefon.ch.

The action started on Monday, 6th June and ended on Saturday, 11 June 2016.

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The Great Escape

In 2011, Switzerland’s Graubünden Tourism and agency Jung von Matt created a clever stunt to publicize the remote mountain village of Obermutten on Facebook.

Then in 2015, they decided to target people a little closer to home i.e. the stressed urban commuters in a Zurich train station. This time they used an interactive display featuring a genuine Graubünden mountain man who could see and talk to those who walk past. Passersby who interacted with the mountain man were offered an all expense paid trip to Vrin, a mountain village in the Lumnezia Valley. The only catch being, that they needed to drop everything and jump onto the train leaving from the next platform.

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Nivea SunSlide

South Africa has one of the highest rate of skin cancer in the world, with kids being the most vulnerable. Kids love playing in water for hours, without being interrupted, so how do you protect them? By creating the “funnest” way to apply sunblock, a slip ‘n slide that sprays water-resistant SPF 50+ sunscreen. One slide is all it took to cover 100 kids every hour!

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WestJet Ultimate Las Vegas Upgrade

WestJet over the years has passionately given back to their guests with various unimaginable experiences.

Now in their latest campaign targeting Toronto to Las Vegas bound WestJet guests, they got Las Vegas comedian Carrot Top to offer the guests a special walk down the red or blue carpet. Those who chose to walk down the red carpet, continued on their vacation as they had originally planned. Those who chose the blue carpet, went with Carrot Top on an action-filled experience that included a stunning acrobatic display, a world-class DJ, a private airplane hangar, showgirls and VIP access to the best of the city. 😎

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Castrol Vuvu Lyza

The breathalyser test is the most commonly used method for alcohol testing. Since the test is extremely invasive, Castrol decided to merge the breathalyser that everybody hates, with the vuvuzela that everybody loves, and created the Castrol Vuvu Lyza.

For the first time ever South African drivers could use their vuvuzelas to enjoy the game and arrive home safely after it.

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Shadow Wifi

Instead of simply informing people of the dangers of UV rays and spending too much time in the sun during the summer months, the Peruvian League Against Cancer and agency Happiness Brussel teamed up to create a “Shadow WiFi” network, that educated people on skin cancer prevention while providing them with free WiFi in the shade.

A large looming blue structure was setup at Playa Agua Dulce in Peru which provided people on the beach with free WiFi access in its shade. A directional antenna ensured that the WiFi was only delivered to the shadow area of the structure. A sensor tracked the movements of the sun throughout the day and changed the rotation of the WiFi antenna. So as the sun moved, so did the shadow along with the WiFi seekers.

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