Over the last year or so, I have seen more and more brands from different industries actively experimenting with new ways to move beyond selling their products and providing their consumers with “convenience services” that eventually drive repeat usage / purchase of the product.
In this latest example, WestJet wanted to give their business travelers the ability to pursue opportunities, without losing connection with their loved ones at home. So, they created WestJet Flight Light, a nightlight that used live flight data to project a WestJet flight path onto a child’s bedroom ceiling. This simple device made the countdown of the hours and minutes to the parents return even more fun and interactive for the children waiting at home.
Sometimes, taking care of our guests means taking care of the people they love. Introducing the WestJet Flight Light: a nightlight that projects the flight path of a parent’s journey onto their child’s bedroom ceiling. https://t.co/rVm2DnDBd1pic.twitter.com/Fuy3SgzI0H
Over the years we have seen many advertisers trying to hack, mock or leverage their competitors ads. In Brazil, Burger King with the help of ad agency David SP used augmented realtiy to burn their competitors ads via their consumers mobile phones while rewarding the participating consumer with a free Whopper.
Burger King is expecting to give away 500,000 Whoppers through this promotion, so that more and more people use their Burger King Express service which lets customers pre-order food for pickup.
Ford Europe has unveiled a “Lane-Keeping Bed” that ensures partners always have equal amounts of sleeping space. The idea was inspired by the driver-assist technology that prevents unintentional drifting in new models like the 2019 Ford Ranger.
As demonstrated in the video below, pressure sensors detect when an active dreamer strays to the opposite side of the mattress and triggers an integrated conveyor belt that puts them back where they belong.
Like Ford’s noise-cancelling dog kennel, the Lane-Keeping Bed is only a prototype in the company’s “Interventions” series of innovations that extend beyond the car industry.
A new Google and Disney partnership has brought Disney Storybooks to life. The next time you read out loud select Disney Little Golden Books, your Google Home will add sound effects and soundtracks to accompany the story as it is read aloud.
This new feature uses voice recognition to be able to tell when a reader has skipped ahead or gone back, and adjusts the sound effects accordingly. If the user pauses reading, ambient music will play until the user begins reading again. This feature works on Google Home, Home Mini, and Home Max speakers in the US. To activate the action, just say, “Hey Google, let’s read along with Disney.”
During the story, unlike with other typical commands, the smart speaker’s microphone will stay on so the device can follow along and add sound effects. To address privacy concerns, Google says it does not store the audio data after the story has been completed.
Voice computing is opening new possibilities for the retail industry, especially to inspire and interact with customers. So, this holiday season (2018), H&M decided to take the lead when it comes to shaping the voice commerce of the future and to have their customers be part of the journey.
H&M in USA launched the H&M HOME Gift Guide – an easy to use voice application filled with inspiration and ideas for different holiday gifts for anyone’s home available via the Google Assistant on all smartphones and Google Home smart devices. To activate the H&M HOME Gift Guide, users had to simply ask for H&M HOME from their Google Assistant and then easily browse through the H&M assortment to find the most suitable gift. The voice application also offered easy payment through voice.
H&M HOME initially announced the creation of a voice application, called H&M HOME Stylist, in June 2018. At that time, H&M said the voice stylist offered personal styling suggestions, mood boards and inspiration for every room in the home.
Hence the H&M Home Gift Guide is just a revamped version of H&M Stylist, prepped with Holiday themed products.
For the world premiere of their new Mercedes-Benz ECQ at CES 2019 in Las Vegas, Mercedes transformed their new model into a wedding carriage. Four lucky couples were invited to test drive the new Mercedes-Benz ECQ on the roads of Las Vegas and experience its special A.I. features first hand.
An estimated 45% of dogs in the UK show signs of fear when they hear fireworks – causing distress to owners and their families too. So, Ford developed a noise-cancelling kennel concept that applied automotive know-how to help solve this everyday problem.
The idea was inspired by the noise-canceling technology Ford developed and introduced in its Edge SUV to give passengers a quieter ride. It worked so well that it got Ford thinking about how it could be applied to other facets of everyday life. In this case, it applied the tech to dogs and their fear of fireworks.
Ford in Italy along with their agency GTB Rome have teamed up with Aedo, a local start-up that creates devices for people with visual impairments. Together they have designed a new innovative device, that when applied on a car window can decode a landscape seen from the car, allowing visually impaired people to experience it with the tip of their fingers.
The device can transform a flat surface of a car window into a tactile display. The prototype captures and transforms the photos taken by the integrated camera into haptic sensory stimuli, not visible, but perceptible through touch and hearing.
Alibaba and Ford have signed a deal to build a vending machine for cars in Guangzhou, China. The vending machine has a capacity of 42 cars and allows prospective buyers to book a three-day test drive before they buy. All the prospective buyer needs to do is select the car model they’re interested in, put down a deposit electronically via the Tmall app, schedule a pickup time, and snap a selfie so that the vending machine can recognize them when they pick up the car for a test drive.