Here is a pretty innovative banner ad from AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on their mobile phone. So users were asked to submit their mobile number into the banner and seconds later they got a live call with flight instructions as the page transformed into a flying game controlled directly from their mobile.
Users would fly the virtual plane across Brazil’s biggest travel website, throwing in a couple of tricks as the latest deals appeared with each destination they flew over. Flying was easy as users touched numbers on the keypad to change directions and activate special manoeuvres. The ad finishes by reminding customers that flying is easier when they check-in via their mobile phone.