Ad agency Lowe Ginkgo from Montevideo contracted various bars and discos in Uruguay for this unique brand activity. They had beautiful bar-girls serve a passion-red drink in a unique AXE GLASS, specially designed for the brand.
As the guys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn’t end up on the floor, but in the guys homes.