It’s a well-known fact, students are relatively poor. They have to choose between spending their little money on beer or food, beer or books, and beer or transportation. So Leo Burnett Toronto created The James Ready Bar-Ter Campus Tour. This was a unique way for students to have both…Beer and other necessities.
Students were encouraged to spend their money on James Ready Beer, collect their beer caps and trade the caps for semi-awesome and useful stuff like detergent, soap, mac n’ cheese, socks and so on.