Klik is a chocolate snack in Israel that wanted to increase brand engagement amongst its teen audience. So they used WhatsApp, the #1 teen platform in Israel. Since WhatsApp did not offer any media inventory, Klick with the help of their agency Great Interactive came up with a WhatsApp version of Simon Says.
The phone number for Klik’s was posted on their Facebook page and fans were encouraged to add Klik to their WhatsApp groups. As a result over 2000 teens participated in the Klick Says game and 91% of them completed the provided tasks.