Royal Copenhagen is one of the worlds oldest companies with proud traditions and more than 230 years of craftsmanship. In Denmark they are known for their exclusive quality porcelain products.
The mission for their ad agency Uncle Grey was to create an ad that honored the old traditions and at the same time encouraged customers to choose the Danish handmade quality porcelain over the cheaper mass manufactured ones.
Since every porcelain product by Royal Copenhagen is handmade and unique, Uncle Grey had to create an ad that was just as unique…