Here is a nice campaign from ERAN, the National Crisis Intervention Hotline (Emotional First Aid by Telephone) in Israel.
To make people aware of their 1201 hotline, agency McCann Erickson contacted the Israel Museum in Jerusalem. At the museum they identified paintings that expressed a deep feeling of distress and then changed its audio guide number to 1201, the same number as from ERAN. Dialing this number would then give the visitors a customized message…