Tag: Voskhod

Make the politicians work

The quality of roads is an eternal problem in Yekaterinburg, the fourth largest city of Russia. A local news website Ura.ru therefore decided to pressure the local politicians to do something about the quality of the roads. So one night with the help of ad agency Voskhod, they drew the faces of the governor, the mayor and the vice-mayor on three potholes in the city center. Next day the news about the caricatures became a sensation and with the intense PR around them the politicians could no longer sit idle…

Rehau “Money Rain”

Utility rates for heating and energy keep growing. In turn people in Russia waste huge amounts of money through windows that cause heat loss during the cold Russian winters. Rehau windows however prevents such heat loss and considerably saves expenses for heating. So ad agency Voskhod decided to demonstrate how people waste money, by literally throwing it out of their low-quality windows.

The promotion generated public excitement. More than 200 media channels covered the story, including the most popular TV channels, broadcasting stations, newspapers and web-sites. Throwing out 240,000 rubles (US$7000) got Rehau free media that reached over 40 million Russians and their message of “Heatonomy” spread all over the country.

Books-Fresheners


View a larger image by clicking on the above.

Till 1990’s Russia was the most reading country in the world. Now people read less. Chain of bookstores “100 000 books” decided to remind people about the necessity of reading.

The insight ad agency Voskhod had was that one place where all people still read is the toilet. When there are no books, people read anything that is at hand and that is mostly air fresheners. So they created fresheners with fragments of world best-sellers printed on them.

These Books-Fresheners appeared in toilets across malls, business centers, offices, restaurants and household stores. Books-Fresheners gained popularity and after one month of promotion the attendance at “100 000 books” grew by 23%. With such success, “100 000 books” have decided to start selling the Books-Fresheners in their outlets as well.