In October, Klik (a chocolate snack) was the first brand to use WhatsApp to increase brand engagement amongst its teen audience.
Now a month later, Absolut Vodka in Argentina has decided to use WhatsApp as well. This time to invite people to an exclusive launch party. To build awareness and engagement with people in Buenos Aires, Absolut created “Sven the doorman”. Interested people had to then contact Sven via WhatsApp and convince him to give them access to the party. Since he was not easy to convince, the people had to become creative. The results…