The future of test driving a car is here…180/Los Angeles has hooked up the Mitsubishi Outlander Sport to a unique system allowing people to test drive it through their browser!
The interactive element, with the claim from the agency that it’s the world’s first online test drive, is the first in a series of launch components in an integrated campaign that’s running through January.
Working with production company B-Reel, 180 and Mitsubishi have developed a remote control system that will allow prospective buyers to take the Outlander Sport for a drive on a closed course – over the web.
Multiple cameras, in-car servos and GPS mapping, with the help of a robotics engineer, will keep the Outlander Sport on-course and responsive to online drivers’ commands.
Starting October 15th you can sign up (US residents only) for the test drive at www.outlandersport.com.