The Swedish Armed Forces needed to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect ad agency DDB Stockholm created a digitally integrated event in Stockholm to see how far people were willing to go for one another.
For this unusual and gutsy social marketing experiment, a person agreed to sit in a small boxed room and give up his freedom. The whole thing was then live-streamed over the internet and nobody via any social media channel could help him. The only way to help was to physically take his place yourself.
Last year to launch the all new Magnum Temptation Hazelnut ice-cream, Swedish agencies Lowe Brindfors and B-Reel created an advergame called “Magnum Pleasure Hunt Across The Internet“. In the game players were taken across 20 well known websites as they collected Bon Bons, the special ingredient of the Magnum Temptation Hazelnut ice-cream.
Since the game did exceedingly well, Magnum and team have come up with round 2 which has been enhanced with 3D graphics. Also this time players are taken on a run in New York, made to fly over Paris and surf the waves in Rio De Janeiro.
Procter & Gamble Nordics in collaboration with Saatchi & Saatchi Stockholm, B-Reel and Atomgruppen have created an interactive campaign centered on a specially built glass installation in Stockholm Central Station, Sweden.
For one week, passers-by at Stockholm Central Station could watch designer clothes hung on a washing line being soiled by ketchup, drinking chocolate and lingonberry jam via fans on the Ariel Sweden Facebook page (or Denmark, Norway, Finland equivalents).
In order to win the designer clothes, the Ariel fans had to use a Facebook controlled industrial robot cannon to soil them. The stained clothes would then be sent in the post after being washed on-site with regular Ariel Actilift.
The future of test driving a car is here…180/Los Angeles has hooked up the Mitsubishi Outlander Sport to a unique system allowing people to test drive it through their browser!
The interactive element, with the claim from the agency that it’s the world’s first online test drive, is the first in a series of launch components in an integrated campaign that’s running through January.
Working with production company B-Reel, 180 and Mitsubishi have developed a remote control system that will allow prospective buyers to take the Outlander Sport for a drive on a closed course – over the web.
Multiple cameras, in-car servos and GPS mapping, with the help of a robotics engineer, will keep the Outlander Sport on-course and responsive to online drivers’ commands.