Brands all over the world are trying to create branded content. Volvo did that with great success last month when they filmed a hamster drive their entire truck up a mountain.
Now in their latest video, Volvo has demonstrated the precision and directional stability of its dynamic steering by getting Jean-Claude Van Damme to carry out his famous split between two reversing Volvo FM trucks. The video since its release has already got over 7 million views.