The future of video conferencing is almost here. Zugara Streaming Augmented Reality (ZugSTAR) is described as a technology that lets people in different locations share an augmented reality experience through a browser-based video conferencing system.
The promise is simple. You do not just see and hear each other. You collaborate on the same interactive layer, with 3D objects and effects that both sides can reference in real time.
What ZugSTAR is trying to change
The mechanism is a shared AR overlay inside a live video call. Instead of treating the camera feed as the whole experience, the system adds a synchronized layer that both participants can see and respond to. The result is closer to “co-present” interaction than a standard webcam call.
In global distributed teams across marketing, product, training, and sales, the biggest conferencing gap is not bandwidth. It is shared context.
Why this matters beyond novelty
This kind of shared overlay can make collaboration more concrete. A product can be demonstrated in 3D, a concept can be pointed at, and a workflow can be rehearsed visually. In theory, this reduces the need for physical proximity by making “show me” possible without shipping people or prototypes.
Definition-tightening: the differentiator is not “video conferencing”. It is synchronized interaction. Both sides are meant to experience the same AR layer at the same time, so the call becomes a workspace, not only a conversation.
Where it could be useful
- Sales demos. Show products and configurations as interactive visuals instead of static slides.
- Training. Walk through procedures with step-by-step overlays that feel more like guided practice.
- Remote assistance. Use shared visuals to clarify instructions when words are not enough.
- Creative collaboration. Iterate on concepts that benefit from spatial context and rapid visual feedback.
What to steal for your own collaboration design
- Make the shared layer the point. If the overlay is optional decoration, it will not change outcomes.
- Keep interaction low-friction. The first useful action should happen in seconds.
- Design for “pointing” and “confirming”. The fastest collaboration loops are highlight, discuss, agree.
- Measure success as reduced back-and-forth. The win is fewer misunderstandings, not more effects.
A few fast answers before you act
What is ZugSTAR in simple terms?
It is a browser-based video conferencing concept that adds a synchronized augmented reality layer, so both participants share the same interactive visuals during the call.
How is this different from a normal video call?
A normal call shares audio and video. This approach aims to share an interactive visual workspace on top of the video, not just the camera feed.
What is the main business benefit of shared AR in conferencing?
Better shared context. When people can see and reference the same visual layer, explaining, demonstrating, and deciding can become faster.
Where does this approach struggle?
When setup friction is high, hardware requirements are unclear, or the interaction is not stable enough for real work. If it feels fragile, teams fall back to screenshare.
What should you evaluate first if you consider something like this?
Whether the shared overlay reduces misunderstandings in your core use case. If it does not, it is entertainment, not collaboration.