A new kind of catalog 2

Last year Ikea re-imagined their catalog via a special visual recognition app that brought its pages and offerings within to life in the form of inspirational videos, designer stories, ‘x-ray’ vision that peeked inside furniture, and more.

Now for their 2014 Ikea catalogue, they have given people the ability to place virtual furniture directly into their homes by simply placing the printed Ikea catalogue where they want the furniture to appear. 🙂

Catch the Oreo

Oreo Cookies to commemorate the first video game created by Ralph H. Baer, has used modern day technology to create an augmented reality game called “Catch the Oreo”. The game is available on Android and iOS devices.

People living in Norway and Denmark are automatically entered into a sweepstake competition by just playing and uploading their high score. There are weekly prizes and the winners are decided by drawing lots. Competition lasts from 8th of April to 28th of July 2013 (both dates included). So start playing. 🙂

Augmented toys and games from Toy Fair 2013

Augmented Reality (AR) toys and games that combine physical and digital interactions are a fantastic way to get kids away from TV and computer screens. And so this year at the Toy Fair in New York there were a whole bunch of such toys…

Barbie Digital Makeover Mirror

Lets kids try out make up while avoiding all the mess. The game uses the iPad camera to track faces.

Mattel Disney Princess Ultimate Dream Castle

The first mass market doll house to support augmented reality.

Popar 3D Books

A new line of children’s books that use AR technology to make books come alive with virtual 3D objects and animations, that pop right off the page.

Sphero Ball and Sharky the Beaver

The first app ever to let you take a virtual 3D character for a walk around your house.

Imaginext Apptivity Fortress

Combines playset and app play all in one, while giving children endless possibilities for adventures, activities and games around the fortress theme.


Brain waves control furry ears.

Lego Mindstorms EV3

User-created robots that can be controlled by various sensors and smartphones.


Cubelets are magnetic blocks that can be snapped together to make an endless variety of robots with no programming and no wires.

Sifteo Cubes

A magical new interactive game system built on the timeless play patterns of legos, building blocks, and domino tiles.

Track My Macca’s

McDonald’s in Australia decided to use technology to tackle one of its biggest problems i.e. the disbelief that its ingredients are fresh, locally sourced and of decent quality. So with image recognition, GPS, augmented reality and some serious integration with its supply chain, they put together a full story behind every ingredient people came across while buying food at McDonald’s. 😎

Jameson Irish Whiskey “Apple Attack”

Jameson Irish Whiskey has recently launched a huge outdoor campaign where they have teamed up with augmented reality specialist Blippar for their image recognition technology.

People with the Blippar app can now scan any Jameson Irish Whiskey ad or bottle and immediately get immersed in a Jameson Irish Whiskey version of Space Invaders…

Having played the game myself, I found it would have been a better experience if they had just allowed players to tilt the phone around, instead of non stop tapping at the screen. However it is still good to see more brands innovating like this.

If you would like to give it a try, then download the Blippar app on your smartphone and scan the below bottle to start playing…

A new kind of catalog

Every year, the Ikea Catalog inspires over 200 million people around the world to create homes they love. For 2013, Ikea is taking the inspiration one step further by bringing technology to their paper catalog and driving a more seamless connection to purchase.

Ikea has worked with ad agency McCann New York to re-imagine their catalog via a special visual recognition app that bring its pages and offerings within to life in the form of inspirational videos, designer stories, ‘x-ray’ vision that peeks inside furniture, and more.

Lacta Love Messages

Ad agency OgilvyOne Athens has created another innovative campaign for Lacta Chocolate. This time consumers are able to write their own love messages and see them appear on real Lacta Chocolate bars though an augmented reality mobile app…

Click here to view some of the past Lacta Chocolate campaigns that are equally innovative.

Mickey Mouse brings Disney magic to NYC

Happy Birthday, Mickey Mouse! Walt Disney’s beloved icon turned 83 this month and Disney Parks celebrated at the Disney Store in Times Square with an augmented reality installation.

Disney is also using a Twitter hashtag #DisneyMemories to track the experiences at Times Square and the campaign.

This augmented reality installation seems to be trending with brands wanting to do live events, as National Geographic and Lynx have also used the same style of augmented reality to engage with their audience.

National Geographic “Live Augmented Reality”

Appshaker recently launched a large scale way of immersing people in some of the most amazing scenes from National Geographic’s extensive archive. Using augmented reality they placed people right inside the content, and allowed them to immerse themselves in different scenes such as leopards, astronaut, dolphin, storms and dinosaurs.

The reaction to this was huge. Tens of thousands of people interacted with the National Geographic brand while it toured Hungary and thousands shared pictures and videos on Facebook.

Sometime last year Lynx had also done a similar activity with their Fallen Angels in London’s Victoria station…

The Volkswagen Beetle. Juiced Up.

Volkswagen has made their biggest ever re-vamp of their classic Volkswagen Beetle. With the help of their agency Red Urban, they launched the new VW Beetle through a series of standard billboards, bus shelters and just about every other traditional print-based media property that they could buy. So whats the big deal about that? Well, the twist was that every ad was an Augmented Reality marker that unlocked a 3D experience to the users who downloaded and pointed the custom VW Juiced Up app at the various ads.