Over the years we have seen many advertisers trying to hack, mock or leverage their competitors ads. In Brazil, Burger King with the help of ad agency David SP used augmented realtiy to burn their competitors ads via their consumers mobile phones while rewarding the participating consumer with a free Whopper.
Burger King is expecting to give away 500,000 Whoppers through this promotion, so that more and more people use their Burger King Express service which lets customers pre-order food for pickup.
Car companies today are relying more and more on augmented and virtual reality to help visualize their work. And for about six months now, Microsoft and Volvo have been working on a way to incorporate a “mixed reality” into the process of choosing a car. Now with the help of Microsoft’s HoloLens technology they have successfully put together a car showroom straight out of science fiction.
The below video shows how car buyers will be able to check out useful features that are often overlooked because they no longer read car manuals. This detailed mixed reality visualization will also help buyers understand how the respective features work in various scenarios.
Last week at Microsoft’s Windows 10 event, the company unveiled a new augmented reality experience for the platform, called HoloLens. Using a special holographic headseat, Windows 10 users will now be able to make holograms appear in real life. 😎
The device is said to use see-through lenses, spatial sound, advanced sensors and a holographic processing unit to provide a state of the art untethered augmented reality experience.
Here is a short demo video of the next step of computing…
Coca-Cola has recently launched 20 special edition mini bottles to get fans around the world excited about the upcoming 2014 FIFA World Cup, which will take place in Brazil from June 12th to July 13th.
The bottles come wrapped in flags of countries that have hosted the World Cup previously i.e. Argentina, Chile, Uruguay, Mexico, USA, England, Germany, Spain, France, Italy, Sweden, Switzerland, South Africa, Japan and South Korea, as well as the three upcoming host countries Brazil, Russia and Qatar – plus two special Coca-Cola editions.
Coca-Cola fans can also create and send special messages and avatars to other bottle owners through Facebook and iPhone or Android apps. In addition, special markers on the bottles activate augmented reality animations when held up to a smartphone camera.
In September I had written about how a father of two had decided to re-write the Tooth Fairy experience for the 21st century. Now in this latest example of interactive 21st century fairytales, Eindhoven University of Technology has created TexTales, a new kind of smart textile that when combined with augmented reality can enhance the experience of reading a fairytale to your children at bedtime.
TexTales consists of a set of bed sheets that have images woven into the fabric. The images are recognized by a custom made software that displays 3D characters from a fairytale through a tablet or smartphone onto the textile. This allows parents to create personal stories with their kids before going to sleep or during a play time.
With the support from the Kickstarter community they want to develop TexTales further by creating a storyline and characters that actually matter. For more information visit their Kickstarter page here.