Billboard Magazine features the best of pop music and entertainment in Brazil, and according to them waiting on hold is one the most boring music moments ever. So their ad agency AlmapBBDO created the “On Hold Jam Session” that made the moment into a fun interactive experience and showed the magazine’s concept of music and entertainment.
To make the magazine subscribers aware of this new on hold feature, they sent direct mails explaining how one could jam along with their phone buttons when they were put on hold at Billboard Magazine.