Volkswagen is soon going to launch it’s new Polo GTI. So in order to create awareness and generate buzz for the new car they created a “Fast Lane” in subways, malls and elevators around Germany and dedicated it to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. 🙂
The Slide
Long staircase. Next to it a slide. Which way would you go?
The Shopping Carts
Some carts are pimped with a skateboard. Up for some extra shopping fun?
The Elevator
A sound system turns the ride into a rocket take-off. Welcome on-board!