Rajec is a spring water brand known for its positioning “Patented by Nature”. Their ad agency, Leagas Delaney Prague were given the challenge to increase sales of water during the winter months while supporting its natural image with minimum expenses.
Leagas Delaney in turn hired several artists and gave them specific locations where they could let their imaginations run free over night when it was freezing. As a result, several frosty artworks were created using Rajec water at some of the most frequented places…