Newcastle beer wanted to promote its new beer “Cabbie” in LA. So they created a unique ambient marketing stunt where they put a huge megaphone on top of a typical British cab. Potential taxi customers were then invited inside the cab and asked to constantly promote the beer through the megaphone. In return they got a free taxi ride. If they stopped they were asked to leave the taxi ride midway.
The cabvertising received 67 noise complaints and by the end the entire city of LA had heard about the new Newcastle Cabbie.