Tag: USA

Pizza Hut lets you order pizza from your shoes

Pizza Hut is the official pizza of the NCAA, a men’s basketball tournament known informally as March Madness and played each spring in the United States.

For last years tournament Pizza Hut created the world’s first shoe that ordered a pizza. Now to celeberate their second year as the official pizza of the NCAA, Pizza Hut, Droga5 and the Shoe Surgeon launched Pie Tops II, a limited-edition high top shoes that not only utilized your geolocation to order the current Pizza Hut deal at the press of a button, but also allowed users to pause the game while they received their delivery.

A TV ad has also been released to highlight the new pause feature of these newly relaunched Pie Top shoes…

Amazon Go

The way we buy groceries in stores is going to change forever! The first Amazon Go store is due to open to the public in early 2017. To use the service, people living in Seattle will need to install the Amazon Go app, log into their account, and then simply put goods from the shelves into their bags and walk out.

According to Amazon, the store and shelves are equipped with “computer vision, sensor fusion, and deep learning” technology that can detect when products are removed and returned to the shelves. And only when the customer actually leaves the store is their account charged.

Coca-Cola creates first ever “drinkable” advertising

Many people think they know the taste of Coke Zero, but they actually don’t. So Ogilvy & Mather created a campaign for Coke Zero that viewers could literally drink, irrespective of whether it was on a billboard, tv, print, or radio.

By simply “Shazaming” the ads, viewers could see Coke Zero pouring in on the screen of their smartphones, filling a glass, which then ended up into an actual free Coke Zero coupon that could be redeemed at select retail stores across the US.

The future of TV viewing

The TV viewing experience has not changed so drastically over the years. But with the development of sophisticated headsets like Microsoft HoloLens that is all set to change.

In a recently released video, Microsoft and NFL have successfully re-imagined how a Super Bowl game could be watched with multiple friends and family members…

While the video shows how immersive TV watching could get, Microsoft is not fast-tracking HoloLens for consumer consumption. For now, only developers can order HoloLens, which will ship this year. No one knows when consumers will get access to HoloLens or when scenarios like this will become a reality.

WestJet Ultimate Las Vegas Upgrade

WestJet over the years has passionately given back to their guests with various unimaginable experiences.

Now in their latest campaign targeting Toronto to Las Vegas bound WestJet guests, they got Las Vegas comedian Carrot Top to offer the guests a special walk down the red or blue carpet. Those who chose to walk down the red carpet, continued on their vacation as they had originally planned. Those who chose the blue carpet, went with Carrot Top on an action-filled experience that included a stunning acrobatic display, a world-class DJ, a private airplane hangar, showgirls and VIP access to the best of the city. 😎

A Message to Space

To break through the clutter and generate awareness about its brand, Hyundai put together a clever marketing stunt. They took 11 of their Genesis sedans and choreographed a special message from a 13-year-old Houston girl, Stephanie, to her astronaut father, who she missed as he worked on board the International Space Station. The message, “Steph loves U,” was written across the expanse of the Nevada’s Delamar Dry Lake. And since the message was bigger than one and a half Central Parks, Guinness World Records certified it to be the world’s “largest tire track image.”

Amazon Dash Button

In April last year, Amazon launched Amazon Dash, a first of its kind ‘magic wand’ that acts as a handheld, personal shopping assistant.

Now taking that further, they have launched an Amazon button to ensure that Amazon Prime customers never, ever run out of coffee, toilet paper, razors, trash bags etc again.

The Amazon Dash Button is a small oval electronic device about the size of a pack of chewing gum. On pressing the button, the device uses Wi-Fi to send a message to your Amazon account, automatically ordering a new stock of whatever you’re about to run out of.

Here is a list of products that will be supported by the Dash Button.

The Amazing iPad Magician

Simon Pierro is a digital magician from Germany who takes audiences to places they’ve never been, using a technological marvel they know and love — an iPad.

His latest performance was on The Ellen DeGeneres Show at the massive Warner Bros. studio complex in Hollywood. Here he treated Ellen DeGeneres and her enthusiastic audience to some of his best tricks, including his newest illusion: an iPad selfie.

Ralph Lauren Polo 4D

In September 2012, Hugo Boss live streamed its Boss Black Fall Winter 2012 fashion show directly in 3D. Now fast forward to 2014 and Ralph Lauren has launched their Polo for Women Spring 2015 collection via a cinematic 4D experience. 😎

On the evening of September 8th during the New York Fashion Week, Ralph Lauren created a runway out of a 60 foot high water-screen projection that towered above Manhattan’s Central Park fusing fashion, art and technology.

World’s Toughest Job

Do you have what it takes to handle the World’s Toughest Job? Mullen, an advertising agency in Boston, posted online and in newspapers a fake “Director of Operations” job for one of their clients. With over 2.7 million impressions from the paid placement, the ad got only 24 people applicants.

These applicants were then invited for a video conference, where they were told that they had to work more than 135 hours per week, with constant mobility, keen coordination and adept communication. There would also be no breaks, no holidays, and no pay. The end result was very unexpected… 😎