In the Middle East, offroading is an all-consuming passion. However, there are few online experiences that reflect the imagination or spirit of offroading in the real world. So to launch Nissan’s latest SUV family, ad agency TBWA\RAAD took the challenge of offroading online. They showed people how Nissan SUVs can take on any terrain — even ones designed by them.
Create Your Terrain uses webcam detection to let viewers create their own digital terrains, and challenge a Nissan to conquer it. Since the launch of the microsite, thousands of people created a terrain — covering over 80 thousand square kilometres. But perhaps most important, it connected offroaders with a road they hadn’t traveled before — their own offroad — that’s all online.