You can debate the effectiveness of magazine advertising all day long, but this Carlsberg ad from Belgian ad agency Duval Guillaume is undeniably useful. The advertisement appeared in Men’s Magazine Menzo and if you follow its instructions, then you can use the flimsy piece of paper to open a bottle of Carlsberg!
Try it out yourself by downloading the advertisement from: www.probablythebestadintheworld.be.
BUT does it make this “probably the best ad in the world”? Not if you consider the likely inspiration – this YouTube video (1.8 million views) showing a guy using a piece of paper to open a bottle of Carlsberg. 🙂