Got a friend who needs cheering up? Or maybe you just want to tell them that
you love them/miss them/really like their new haircut…now you can say it with Orange UK’s new singing tweetagram!
It works like this: You write the tweetagram message to someone, adding the hashtag #singingtweetagrams. Orange then picks the best ones and has the Rockabellas record the message in song “within a few hours.” Orange then uploads the song and tweets it to you with a link, so you can send it on to the person.
The question will be whether they can keep up the pace set by Wieden + Kennedy in its Old Spice effort, which produced more than 180 videos in a couple days and pumped out responses nearly immediately.