Category: Social Media

Qantas Out Of Office Travelogue

Qantas, Australia’s national airline, wanted to find a new way to inspire travel within its increasingly younger audience.

Their research showed that tips from friends and colleagues were the highest driver for people choosing their next holiday. So they developed “The Qantas Out of Office Travelogue”, a unique out of office reply powered by the users Instagram photos.

This unique use of Instagram’s API, transformed mundane out of office emails into a personalised Travelogue that inspired travel, and incentivised recipients to book flights directly from the email.

As a result, users created over 10,000 Out of Office Travelogues which in turn generated 100 million media impressions (worldwide) for Qantas.

For more infos visit www.qantasoutofoffice.com.

The Village Telephone

The mountain village of Tschlin has the reputation of being the quietest place in Switzerland. In fact, things are so quiet that when the telephone in the village square rings, you can hear it in every corner of the village.

In a clever marketing stunt to drive tourism to the village, Graubünden Tourism along with ad agency Jung von Matt started giving out the village telephone number online. Anyone who called the village number between 10am and 8pm would be greeted by one of the village residents. If the phone call went unanswered the caller would win one of the many prizes (free stay, dinner, t-shirts etc) on offer.

To prove that no one was sitting next to the phone, they setup a live feed of the phone at the campaign microsite www.dorftelefon.ch.

The action started on Monday, 6th June and ended on Saturday, 11 June 2016.

The Troll Ad Button

To promote the new season of The Noite (a show hosted by one of Brasil’s most popular comedian), Publicis Brasil came up with a new button on YouTube. For the first time they created a campaign where people could choose between a “Skip Ad” and “Troll this ad” button. This tweak to the YouTube pre-roll ads resulted in 4 times more video views for the campaign.

WhatsApp Taxi

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After years of public sharing and transparency on social media, people are gravitating toward more intimate, private and even anonymous ways to share, boosting the popularity of messaging apps and ephemeral messaging. Hence chat apps are becoming hubs for social networks, games, e-commerce and more.

Just last week I wrote about how KLM is starting to use Facebook Messenger for customer service related queries and tasks. Now Taxi Deutschland has launched a new service called “WhatsApp Taxi” to allow users in major German cities to order a taxi by simply sharing their location via a Whatsapp message. Watch the below demo video to see how easy it is to use.

For more details on this new service visit www.whatsapp-taxi.de

KLM on Facebook Messenger

Facebook wants to transform their Messenger platform into an all-encompassing utility, where people will be able to conduct virtually any interaction – from buying products to paying bills to various other customer service related queries and tasks.

So together with KLM they have launched a new Messenger service. Travellers who book their flight on klm.com can now choose to receive booking confirmation, check-in notification, boarding pass and flight status updates all via Facebook Messenger. For further questions they can also contact KLM directly through the Messenger, 24/7.

The Friendly Preroll Campaign

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How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today?

Netflix who had recently acquired the rights to stream all 10 seasons, decided to launch a nostalgic Pre-Roll campaign by tagging thousands of videos with “Friends” clips. The insight being: no matter what you search for on YouTube, there is always something in “Friends” related to it.

Nivea Second Skin Project

Christmas is a time for love and affection, and what better way to to show it than with a hug?

So Nivea Crème and Leo Burnett Madrid unveiled the “Second Skin Project” – a technological development that not only helped bring a mother and son together just in time for the holidays, but also showed the importance of human touch.

With the help of nanotechnology experts they used a fabric that simulated human skin and at the same time transmitted the sense of touch over a long distance. Then they got Laura and Pablo to test the product. The results…

360 Videos on Facebook

In September, Facebook launched 360-degree video support. Disney was one of the first companies to use it to announce the new Star Wars film: The Force Awakens…


(Note: View the video directly on Facebook by clicking on the above image.)

Now GoPro has announced its newest 360-degree video: surfing in virtual reality with Anthony Walsh and Matahi Drollet…

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(Note: View the video directly on Facebook by clicking on the above image.)

The GoPro video release has also coincided with Facebook’s announcement that 360 video support is now rolling out to mobile devices (meaning it will no longer be limited to the desktop).

With more than 8 billion video views from 500 million users on a daily basis (announced during the Q3 2015 earnings call). Brands will clearly want to pour in time, money, and other resources to exploit this new marketing opportunity.

To support the growing ecosystem of 360 video creators, Facebook has also launched a new 360 video Microsite. This site is dedicated to providing relevant resources and information like upload guidelines, common questions, and best practices.

Black Bar Donation

Videos that are recorded vertically and then posted on YouTube, generally have black bars on either sides. Lots of viewers find this waste of space annoying. So JWT Brazil came up with the “Black Bar Donation” campaign that allowed people with vertical videos to donate their black bars to NGO’s who needed help promoting themselves.

On visiting the campaign microsite, people could select the video to upload, tag it with the NGO of choice and then have it directly published to their YouTube channel.

The Cleanest Twitter Account

Twitter is one of the most used social networks worldwide. With billions of tweets being generated everyday, Spontex, a French homecare brand found it to be a mess.

To fight dirt online and at the same time have the cleanest Twitter account in the world, they created @SpontexFrance and started tweeting in white. This not only gave their Twitter timleine a spotless look, it got people talking about their unique Twitter account.

At first glance, the tweets from the account seemed to be blank. Clicking the tweets unlocked the secret messaging behind them. In some cases the first person to favourite the tweet won free products from Spontex.