Starbucks launched a global sing-along campaign to support Red, the charity fund for Aids in South Africa.
The “Global Sing Along” took place simultaneously around the globe on Monday, December 7th and at exactly 8:30 a.m. ET, musicians worldwide joined together in a performance of The Beatles classic “All You Need Is Love.” This performance was streamed live online at…
After the live sing along, users were able to upload their own
- version of “All You Need Is Love” videos
- and love drawing sketches
to the web site. For each video and drawing money was donated to the Global Fund.
Starbucks also partnered with Facebook to spread the message to the online social network’s hundreds of millions of users. This is the largest global campaign ever for both Facebook and Starbucks!
For the techies who would like to read more about all the technical hurdles and their solutions…please visit the developers blog.