One Copy Song

Adam Tensta, a hip hop artist from Sweden remembers back in the day when one had to wait for a song to release, and then stand in line to get the new single fresh hot off the presses. So for his new single “Pass It On” he along with R/GA New York decided to bring some of that exclusivity back with a Facebook app that allowed only one person to listen to the track at a time, before it was passed to someone else.

To spread the song by word of mouth they played on peoples need to get first in line. Registered users were asked to watch, listen or tweet in order to pass 15 people in the line.

A barrel for every Maes

Maes is Belgium’s second most popular beer and also Belgium’s 3rd most common surname. Since the market leader for beer in Belgium was outselling Maes 4 to 1, they decided to garner support from all the Maes families in Belgium by giving them a free barrel of beer.

The eligible families had to sign up for this special offer through a custom Facebook app that also allowed them to book a pub on a chosen date while inviting all their friends. The campaign was a huge success and pushed the Maes fanpage into 6% of the most active Facebook pages worldwide! 😎

The man who gave everything away

Homecenter is a large retail chain in Latin America that deals in goods related to home improvement and construction.

To create buzz for the opening of their new store (in March), Young & Rubicam Colombia got Juan Miguel Cure to give away everything from his house…

The Silent Song Contest

People are known to let loose and sing like crazy in their cars. So for the launch of the new Renault Clio, Belgian ad agency, Boondoggle turned this curious human behavior into a Facebook game.

A series of online videos were posted on Facebook that had various Clio drivers singing…the only catch being the sound had been removed. To participate, players had to lip read and guess the correct song as quickly as possible. The player with the most correct guesses at the end of the promotion won the Clio!

I bet you can QUIT

Shocking anti-smoking campaigns don’t really work. So the American Cancer Society with their agency Ogilvy New York have taken the social media approach to drive home the message.

The campaign targets the friends of the smokers instead of the smokers themselves to quit smoking…

Ariel Fashion Shoot

Procter & Gamble Nordics in collaboration with Saatchi & Saatchi Stockholm, B-Reel and Atomgruppen have created an interactive campaign centered on a specially built glass installation in Stockholm Central Station, Sweden.

For one week, passers-by at Stockholm Central Station could watch designer clothes hung on a washing line being soiled by ketchup, drinking chocolate and lingonberry jam via fans on the Ariel Sweden Facebook page (or Denmark, Norway, Finland equivalents).

In order to win the designer clothes, the Ariel fans had to use a Facebook controlled industrial robot cannon to soil them. The stained clothes would then be sent in the post after being washed on-site with regular Ariel Actilift.

Paintball gun street art

Paintballing meets street art in Mountain Dew Energy’s latest UK campaign. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artists.

The below campaign video features the Graffiti Kings creating street art using paintballs in London’s graffiti hub, the Leake Street Tunnel. These featured artists i.e. Knoxville and Grohl, were chosen by fans with a teaser campaign.

After viewing the video you are invited to contribute to the street art at

User Generated Orange Juice

Prigat, a leading company in the Israeli fruit juice market, has come up with one of the most innovative Facebook campaigns you are ever likely to see.

A unique Facebook application was developed by Publicis E-dologic, who gave it the fitting name of “User Generated Orange Juice (UGOJ)”. The application enabled internet users to squeeze real fresh orange juice simply by smiling at a webcam. It used face recognition technology that digitally activated a real giant juicer whenever a user smiled. The juicer could be viewed live 24/7, allowing users to actually see the outcome of their smiles.

The Facebook page got 30,000 new likes, over 20,000 photos were uploaded and a whopping 40,000 fresh oranges were squeezed!

Multiple Girlfriends App

Ogilvy Tunisia has created an Axe Facebook app that uses the relationship status update feature to allow people to be in a “relationship” with 100’s of girls at once. When people click on the relationship update link, they are taken to the Axe Facebook app page that allows people to also install the custom relationship app. 😎