Transforming classic print surfaces into smart touch based surfaces through special conductive ink and sensors has been around for a while now. But still I thought the below execution from Audi is worth a mention, as its a step forward for the technology since it surfaced in 2014.
The Audi TT is the first Audi model to feature a revolutionary Virtual Cockpit. So to inspire customers, digital agency Razorfish Germany used conductive ink, haptic feedback, Bluetooth and a custom smartphone app to transform the cars conventional sales brochure into a smart surface which gave viewers an augmented touch based journey through the cars Virtual Cockpit.