Stare at a picture of a Whopper long enough and you’ll win one. That’s the premise of the new interactive TV campaign created by CP+B for Burger King. This seemingly endless interactive TV ad, actually was an entire dedicated TV channel on Direct TV channel 111. And for one week they gave away an unlimited number of Whoppers!
To win, one had to tune in and activate the Whopper Lust challenge…a 5 minute countdown would then start and you would have to watch a perfectly flamed grilled burger spin for 5 minutes. After which you would get a free burger, watch it for another 10 minutes and you would get two, 20 minutes and you get four…it was endless! 🙂
The catch however was, that during these minutes the TV would every now and then prompt you to hit various buttons on your remote. Miss one, and the clock would re-start, and you would loose that burger. Complete the challenge and you could claim the free burger right there on the TV. Simple, but powerfully engaging!
Since the launch of the challenge, Burger King has already given away over 50,000 burgers. At this rate, by the end of one week, over 800,000 minutes or 13,500 hours of pure Whopper TV would have been watched!