Tell Jeep your favorite song and their app will tell you where to drive! Jeep Spain with Leo Burnett Iberia have come up with a new online campaign called ‘Drive Your Track’.
At www.driveyourtrack.com users are asked to upload their favorite song in order discover where their music could take them. A special technology is then used to read the sound waves generated by the uploaded track and then find the landscapes that match the shapes of these waves! With an extra click, users can also discover the route to reach the destination.