Tag: Klik

Absolut Unique Access

In October, Klik (a chocolate snack) was the first brand to use WhatsApp to increase brand engagement amongst its teen audience.

Now a month later, Absolut Vodka in Argentina has decided to use WhatsApp as well. This time to invite people to an exclusive launch party. To build awareness and engagement with people in Buenos Aires, Absolut created “Sven the doorman”. Interested people had to then contact Sven via WhatsApp and convince him to give them access to the party. Since he was not easy to convince, the people had to become creative. The results…

Klik Chocolate: WhatsApp campaign

Klik is a chocolate snack in Israel that wanted to increase brand engagement amongst its teen audience. So they used WhatsApp, the #1 teen platform in Israel. Since WhatsApp did not offer any media inventory, Klick with the help of their agency Great Interactive came up with a WhatsApp version of Simon Says.

The phone number for Klik’s was posted on their Facebook page and fans were encouraged to add Klik to their WhatsApp groups. As a result over 2000 teens participated in the Klick Says game and 91% of them completed the provided tasks.