The surprise plate

Last week I covered how Virgin Atlantic setup a stunt to give the people of New York a taste of their onboard services. Now Lufthansa to give the business people of Frankfurt a taste of their new business class menu decided to take over the lunch recommendation of Restaurant Medici.

Unsuspecting business people who then ordered the restaurants lunch recommendation, were served the new Lufthansa Business Class menu. As they finished the food, they came across a sticker on the plate saying “Be our guest: That was a new dish from the Lufthansa Business Class.” Then to the surprise of the people, a Lufthansa air hostess appeared and mentioned that the lunch was already paid for by Lufthansa.

Talent poaching via Facebook Places

Creativity has a new mini case study of an “innovative” recruitment program done by ad agency Jung Von Matt in Stuttgart, Germany. In the proud tradition of agencies buying competitor keywords for jobs ads, Jung Van Matt decided to do something similar, but with location-based services.

Weeks before the official Facebook Places launch in Germany, a VPN Tunnel that simulated an US IP-Address allowed Jung von Matt/Neckar to create places in Facebook. So they created places for their competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).

This not only showed that they were faster than the others, but also raised attention for Jung von Matt/Neckar with the high profile digital creatives. So when they checked in at their agencys they received messages like:

First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Of course the targeted creatives also spread Jung von Matt/Neckar message to their whole networks via Facebook. 😎