Last month Ikea in Sydney, Australia ran a four-day trial of Manland. They created a dedicated area in the store which men with short retail attention spans could use to escape the pains of weekend shopping at Ikea. In simple words it was a day-care for husbands and boyfriends who wanted to take a break from the shopping. The store offered free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV. Ikea even gave a buzzer to remind girls to stop buy to pick-up their men!
As a result Manland got tons of international press coverage…