Enabling readers to buy directly from magazines or newspapers is slowly going to become the industry standard, as revenues from print continue to slip.
Last year Ikea re-imagined their catalog via a special visual recognition app that brought its pages and offerings within to life. Now Marie Claire has taken it one step further by letting their readers use the Netpage app, to interact with its printed pages i.e. clip, save, share, watch and buy.
The Netpage app uses a combination of image recognition, augmented reality and digital twin technology. Hence no special codes, watermarks or special printing processes are required.
The future is all about content being fused with commerce so that it’s a quick step from reading about an item to buying it. So get ready! 😎