Mini has just launched an innovative electronic billboard in Berlin’s Kurfürstendamm shopping boulevard. The billboard is connected to a Photo Box (a booth) that captures the faces of Mini fans and blasts them onto a massive screen along with each participant’s favorite Mini model for a chance to win their preferred car!
Contestants have four colors and four models to choose from, including the Mini Hatch, Convertible, Clubman and Countryman. Fans from around the world can also join the fun through the Mini Facebook app, where you can snap a picture with your webcam wearing a pair of virtual headphones in your favorite Mini color.