Street children begging for food and money near busy traffic stops are a common sight in metropolitan cities like Rio de Janeiro. Accustomed and tired of this routine, drivers have the habit of shutting their car windows to ignore these children and avoid any contact with them.
So to raise awareness and obtain more donations, “Obra do Berço”, a day care for underprivileged children in Brazil, found a way to make the children’s voices heard through the windows.
Bluetooth antennas were hidden near the traffic signals where a large concentration of these children tend to gather. When drivers stopped there, the antennas would send out an SOS SMS…