Gothenburg in Sweden has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some even sleep in the open air.
So in a charity campaign that tries to harnesses the spirit of giving and consideration, ad agency Forsman & Bodenfors has chosen ten places where these homeless might spend the night and made it possible for any one of us to book them. Just like any hotel.
All the money raised through this faktumhotels.com project will then go directly towards Faktum’s work for the homeless.